New Jersey law makes a specific exception for “puffing” or other exaggerations that are unlikely to deceive an ordinary person. “Puffing” is a legal term of art that refers to an overstatement or exaggerated claim about a good or service meant to convince someone to buy that good or service, but that a reasonable person would understand may be an embellishment or hyperbole.
Home Is Exaggeration or Puffery Theft by Deception?
